Signals & Sentences
AI didn’t invent the em dash - it just made sameness easier to see.
Generative AI hasn’t just changed how we write. It’s changing how writing sounds. As web content gets smoother and more alike, the quirks, rough edges and unexpected choices in human writing may be becoming more valuable.
Let’s take a closer look
You don’t need a finished brief or a diagnosis before you get in touch. Send me your current website or tell me what you are trying to build, and we can figure it out together.